Saturday, April 3, 2010

"Out here in these streets": Side of Style

Continuing on with my new weekly feature, yeah I know I was supposed to do this Friday.. but I had an ABSOLUTE grand time yesterday and no technology was involved! I'm baaaaack!

So let's get with it!


SIDE OF STYLE became official October 2008

So what is "Side of Style"??? So I asked the Stylist Key to give me her thoughts.... and here is what she said

Of course it would be nice to be a CELEB STYLIST...I mean who would not want that? I've never styled a celeb (cough*Would love to style Solange Knowles, I admire her boldness*cough) and that's no biggie to me because my focus isn't the CELEB but the EVERYDAY woman...I find joy in serving the everyday woman with star treatment! One of my mottos is "From models to mamas, to mamas who model...SIDE OF STYLE has that work for EVERYBODY!!!" And that's my style and serve anybody whose interested in doing business with me. This is something I've been wanting for so long and as a sitting-in-rush-hour-traffic-every morning/evening-9 to 5er myself I know the daily grind first hand! I also know how the everyday hustle and bustle can wear a chic out to the point where she do not want to find anything to wear to happy hour, clubs, concerts, etc. And that's where I training or fashion school, I feel wardrobe styling isn't something that can be's a talent you're blessed with and I'm happy to even THINK I was born with this's like being a wardrobe artist more than anything. I started being there to assist the everyday working woman by pulling looks, labeling, and bagging items together for the client's future use.  After becoming obsessed with doing that I started to buy shoes in various sizes, clothing in sizes XS to XXXL, and place them in bins or "kits" as I like to call them (Every item on the photos in my portfolio come from my styling kits). That way when a client needs something, even an idea, I'd have the pieces on hand to display. After filling about 4 or 5 kits full of goodies I decided to start SIDE OF STYLE...made it a legit business in Fall 2008! I'm super excited about my current project, THE SIDE OF STYLE'S MOTHER DAY GIVEAWAY (Details on SIDE OF STYLE'S FACEBOOK) I'm very excited to style a deserving mom this Mother's Day I just want ladies to know, because a few ladies are confused with the concept, a Wardrobe Stylist doesn't mean you're style starved and clueless to fashion lol! As odd as this may sound I look at my services kind of like a WELL WOMAN EXAM (WTH right? lol)...I'm here to make something women may feel they know so well...I'm here to make it even better and possibly lead females to a whole new way of thinking when it comes to personal style! To the men out there, PLEASE forgive me, I keep mentioning women but SIDE OF STYLE has that work for the fellas too!

Connect with Key:


Twitter: <>

Blog: <>  <>


MySpace: <>

Temporary Website: <>  <>


and check out some of her work!